i2i Analytics LLC

i2i Analytics LLC i2i Analytics LLC i2i Analytics LLC

i2i Analytics LLC

i2i Analytics LLC i2i Analytics LLC i2i Analytics LLC
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Welcome to i2i Analytics LLC

Welcome to i2i Analytics LLCWelcome to i2i Analytics LLCWelcome to i2i Analytics LLC

Wherever your life and wealth intersect, we can make a difference

Connect with US

A Registered Investment Advisor

Welcome to i2i Analytics LLC

Welcome to i2i Analytics LLCWelcome to i2i Analytics LLCWelcome to i2i Analytics LLC

Wherever your life and wealth intersect, we can make a difference

Connect with US

A Registered Investment Advisor

About Us

Customized Investment Advice

i2i Analytics LLC is a fee-only Registered Investment Advisor (RIA) providing wealth management services to affluent and high net worth (“accredited”) investors and their families. We offer customized investment advice and portfolio management to meet your current and evolving financial situation.

A Proven Approach to Portfolio Management

Based on your financial goals, tolerance of risk, time horizon, and knowledge of the capital markets, we develop an asset allocation strategy designed to produce optimal portfolio performance: the highest potential return consistent with your expected level of risk. We constantly monitor risk and volatility in the markets and the impact such factors may have on your portfolio.

Why Us?

Experience.  Vision.  Patience.  Prudence.  Wisdom that follows years of professional trading.  A passion for research, a thirst for opportunity, and a common sense approach gained only by navigating through four decades of market cycles. And our unwavering promise to clients: the commitment to serve as your loyal fiduciary, always eager to act in your best interest.

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Working Together

Our Goal

Our Services

Our Clients

As an independent Registered Investment Advisor (RIA) we serve as fiduciaries for our clients. We team with you to provide customized advice for only one reason: to help fulfill your goals so you can achieve financial peace of mind.

Our Clients

Our Services

Our Clients

We are passionately committed to serving all types of clients: affluent families with kids planning for college and their own retirement, high net worth individuals and their extended families, retirees seeking to preserve their wealth. 

Our Services

Our Services

Our Custodial Relationships

We provide investment advice and discretionary portfolio management based on your current and evolving financial needs.  Financial planning consultation is available to established clients on a complimentary basis.

Our Custodial Relationships

Our Custodial Relationships

Our Custodial Relationships

Clients maintain brokerage accounts with well-established custodians to safeguard their assets. We evaluate custodians based on their range of services, investment and banking products, and technological support to ensure a relationship our clients can trust.

Our Fees

Our Custodial Relationships

Our Fees

As a fee-only advisor we offer unbiased advice and practical solutions to help grow your wealth. Our incentive is to see your assets grow. We are under no obligation to sell any type of investment product for a commission. As a result our fees are reasonable and entirely negotiable.

Our Custodial Relationships

Our Fees

Read More: Five Key Benefits of Independent Advisors

Tailored Investment Solutions

Socially Responsible Investing: "Doing Well While Doing Good"

There's a growing demand among investors to allocate along Socially Responsible Investing (SRI) principles. For clients interested in such an approach, we work closely to determine their own sensitivities, introducing them to a wide spectrum of high quality mutual funds and ETFs which adhere strictly to environmental, social, and governance (ESG) factors used to measure the sustainability and ethical impact of their investments.

Mitigating Risk and Generating Income with Options

Drawing upon our experience as professional option traders, we offer clients an intelligent approach to managing risk and generating income through the use of option strategies. Option strategies are particularly helpful in transitioning new accounts to our core portfolio models. Over time, our clients come to appreciate that options enable us to understand and quantify risk rather than merely avoiding it.

Highly Concentrated Stock Positions

Many of our clients own highly concentrated positions in individual stocks, often at a significantly lower cost basis. We help these clients reduce the risk and volatility associated with "keeping your eggs in one basket" through the use of a variety of equity option strategies. We constantly monitor each situation on behalf of our clients and seek a tailored options strategy designed to meet their unique goals.   

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Meet Our Team

Our Story

We spent our careers in the trading pits of Chicago, shouting at brokers, waving wildly to communicate trades through hand signals. We risked our own capital, matching wits with the "smart money" -- institutional traders, Wall Street firms, hedge funds. As traders, we experienced first-hand the Crash of '87, the dot-com bubble, and the Great Recession. Together we've been battle-tested for seventy-five years under virtually every kind of market scenario.


But on the trading floor something was missing: we never had a chance to help others. Now as financial advisors we are able to help clients by educating them about risk and opportunity and by guiding them through the ups and downs of the market. We take a personalized, hands-on approach with clients because we've been there and we know what it's like to face the markets on your own. 


Old habits die hard. We may be long-term investors now but we'll always possess that trader's instinct which gives our clients a competitive edge. Today there is no greater reward than hearing our clients say, "Thank you!" On the exchange floor traders would use a different verb...

Tony House - Principal Owner & Financial Advisor

Tony began his storied career as a professional trader on the Chicago Board Options Exchange in 1978. He left the trading floor in 2007 to form i2i Analytics. After years of successfully growing the business, Tony became a Principal Owner of the firm in 2017. A graduate of Marquette University, Tony enjoys baseball and running, while he and his wife love playing golf and spending time with their grandchildren at their new home in Naples, Florida.

Dane Rutstein - Principal Owner & Financial Advisor

Dane became an independent market-maker on the Chicago Board Options Exchange in 1984. He left the CBOE in 2010 to become a Financial Advisor at Morgan Stanley and joined i2i Analytics in 2013. Dane became a Principal Owner as well as Chief Compliance Officer of the firm in 2017. Dane received his BA degree at Haverford College. He is an avid long-distance runner and enjoys spending time with his wife and two children in Evanston, Illinois.

Learn More on FINRA's BrokerCheck

Contact Us

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i2i Analytics LLC

Dane Rutstein

dane.rutstein@i2ianalytics.com

(773) 852-4467


Tony House 

thouse@i2ianalytics.com

(847) 650-1925

Office Hours

Monday - Friday

By Appointment

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